FUNDAMENTAL was designed to be part of your lifestyle. We are on a mission to create affordable, high quality and stylish wardrobe essentials to everyone. Inspire individuals to live a wholesome lifestyle and feel confident in every piece.

The FUNDAMENTAL vision is to seamlessly blend an active lifestyle with fashion. We believe that fashion and fitness are not mutually exclusive, but rather, complementary elements of modern life. 

FUNDAMENTAL brings fashion-forward activewear with wellness at its core, while building and empowering our community to embrace an active lifestyle without compromising on style or quality.